Nike history
Here I am going to tell you the journey of Nike, the company that is today crucial for the sneaker culture and the company to which we all sneakerheads are thankful because Nike provided us with some of the most iconic sneakers like the jordan 1, air force 1 and many others. So without wasting much of our time let’s take a deep dive in the history of Nike. Blue Ribbon Sports:- The year is 1962 and Phil Knight had just graduated from Stanford. As any business graduate can tell you that becoming a businessman is difficult if you don’t have any good ideas but Phil had one. He was a distance runner back in university and in one of his business classes he had written a paper who’s title was; “can Japanese sports shoes do to German sports shoes what Japanese cameras did to German cameras?” Phil had seen how Japanese cameras had replaced the dominant German cameras in the America market and he wondered if Japanese shoes could do the same to Puma and Adidas that were then popular in...