Yeezy
Yes Adidas is my favourite sneaker brand and Yeezys are my favourite sneakers and if you feel the same or if even you just like Yeezys then this is the blog for you. This blog is dedicated to the Yeezy brand and its history so stay tuned and enjoy your time reading. HOW WAS YEEZY BRAND CREATED In 2013 Kanye got the 2 things that he wanted the most, control and respect. His historic duo with Nike was over, Kanye and Adidas were the new power couple now. Adidas had Kanye’s back a 110% and they were ready to try something out of the ordinary and it was perfect ground for Kanye to get what he wanted. During this time, Adidas was focusing on musicians, and cultural icons rather than sports stars athletes, something that is in brand’s DNA for a long time. They wanted to go back to the golden era where Run DMC were rocking shell toe, Pharrel Williams, Big Sean, Snoop Dogg, all were part of the 3 stripe’s effort to revive cultural dominance for the brand. Since then adidas has partnered with B...