Air Jordan 4

-


The year is 1989, the Chicago Bulls and the Cleveland Cavaliers are in final movement of game five of the 1st line of NBA playoffs. There are 3 seconds left on clock and the Cleveland Cavaliers are up a 100 to 99. 


Jordan has been battling Larry Nance and Craig Ehlo to the death in this last quarter. For this final play all eyes are on MJ, everyone knows that he would be the one going for the short in the game.

Larry Nance

Craig Ehlo


With just 3 seconds left on the clock Sellers inbounds to Jordan, Jordan cuts Nance, and at the foul line MJ jumps and floats in the air, over the outstretched hands of 6ft 6 Craig Ehlo, and shoots, and BOOM Michael Jordan wins the game for the Chicago Bulls wearing a fresh pair of Nike Air Jordan 4.


Now let’s dive into the story of Air Jordan 4.


DESIGNING AIR JORDAN 4:-

In 1988, MJ was not that interested in signing Nike back, but thanks to Tinker Hatfield, Nike was successful in renewing the contract with Michael Jordan by wooing him back one of the most perfectly designed silhouettes of all time, the Air Jordan 3.


Proving himself to be the only designer for the job, Tinker Hatfield embarked on the journey of creating the Nike Air 3’s successor sneaker but this time he will approach design with functionality in mind.


You see, prior to Air Jordan 4, a lot of the design for Michael Jordan’s shoe was done keeping in mind a luxury basketball shoe. Tinker of course wanted to keep the luxury feel but he didn’t want it to be the main focus of design.


Hatfield kept many of the Air Jordan 3’s design elements while designing Air Jordan 4, keeping the jumpman logo on tongue but this time with addition of the world flight in a flowing script below, and also keeping Nike Air logo on the back. Both shoes featured the same air unit in the heel.


PERFORMANCE OF AIR JORDAN 4:-

Now let’s look at some of the technical features that Hatfield and his team added to the shoe.


A new polyurethane over molded mesh technology decorated the tongue and panels on the upper. Another important functional element of the Air Jordan 4 was the sturdy support wings that housed the laces at top of the shoe and near the toe box. This gave options to the wearers to lace the sneaker in 18 different ways. As for the upper Hatfield and his team opted for synthetic leather allied Durabuck.


The sole on the Air Jordan 4 were exactly the same as the sole of the Air Jordan 3 but worth a slightly higher visual rise in the idle of the sole. Another iconic feature was the pull tab on the heel


MARKET PERFORMANCE OF AIR JORDAN 4:-

In 1989 Nike released the Air Jordan 4 for a price of $110, in 4 colorways.


MJ played his one of the best statical season ever in Jordan 4s. And as if the statics and the shot that MJ received were not enough for the power of a crisp pair of Air Jordan 4, the sneaker reputation was further increased by Spike Lee. The marketing campaign for Jordan 4s saw Michael Jordan and Mars Blackmon appearing together once again in the commercial.


10 years after the initial release, Nike retroed the JORDAN 4 in a variety of colorways, like the Columbia and the Oreo, and they also changed the heel logo from original Nike Air logo to the jumpman logo. Over the years Nike has given us some classy colorways of the Jordan 4s and also some controversial and downright hated, loud and crazy colorways, but colorways were not the only thing that fell into the scrutiny.

Air Jordan 4 all colorways 


The quality and the appearance of the silhouette itself was also beleaved to be different from the original and gotten worse over time as more colorways were dropped. Consumer outcry about these issues prompted the Jordan brand to introduce the retro remaster initiative in 2005 which not only promised to deliver a better made retro but also brought back the Nike Air logo.


Since then the sneaker has performed really well on the market and almost all its retro releases were successful. 

If you want to know about Air Jordan 1:- https://desisneakerhead.blogspot.com/2023/03/air-jordan-1.html


If you want to know about Air Jordan 2:- https://desisneakerhead.blogspot.com/2023/03/air-jordan-2.html

If you want to know about Air Jordan 3:- https://desisneakerhead.blogspot.com/2023/03/jordan-3.html

Location: F385+68V, Summair Club Rd, Summair Club Road, Jamnagar, Gujarat 361005, India

Comments

Post a Comment

Popular posts from this blog

3 Indian origin sneaker brands that you must know

-
Image
INDIAN SNEAKER CULTURE:- Today the Indian sneaker culture is mainly dominated by foreign brands with the likes of Adidas, Nike, Puma, and many more. No doubt that they are doing a great job designing some of the most iconic sneakers and providing India with some of the world’s groundbreaking technologies but as an Indian I feel proud seeing homegrown brands to break the market and provide the local public with groundbreaking products themselves. Though there are a lots of homegrown brands that do a great work with footwear like Relaxo, Red chief, etc… but they are not solely focused on sneaker production, so here I will only focus on brands that are into sneaker production. India, even in the sneaker space has a lots of brands but we will discuss only about the 3 brands that I think are making stylish sneakers with good technology and affordable price. And don’t get offended if any of your favourite sneaker brand is not in the list, just comment about the brand and we will cover that b...
Read more

How to maintain sneakers

-
Image
Sneakers are a staple in modern fashion, often worn not only for athletic activities but also as a fashion statement. With the wide range of styles and designs available, owning a pair of sneakers has become a must-have for many people. However, maintaining sneakers is a headache , especially if they are worn frequently. In this article, we will discuss seven best ways to maintain sneakers and ensure that they remain in excellent condition for as long as possible. 1) CLEAN THEM REGULARLY The first and most crucial step in maintaining sneakers is to clean them regularly. Sneakers can accumulate dirt, grime, and dust with frequent use, which can cause discoloration and damage to the shoe material. To prevent this, clean your sneakers at least once a week using a soft brush and mild soap or a specialized sneaker cleaner. Be gentle when cleaning the shoe material to prevent damage, and ensure that you remove all dirt and grime from the sole. 2) STORE THEM PROPERLY Proper storage is essenti...
Read more

The Nike Air Force: A Legendary Sneaker That Transcends Time and Style

-
Image
The Nike Air Force: A Legendary Sneaker That Transcends Time and Style Since its introduction in 1982, the Nike Air Force has become one of the most iconic and enduring sneakers in the history of footwear. Loved by sneakerheads, athletes, and fashion-conscious individuals, the Air Force has captured the hearts and soles of millions around the world. With its sleek design, unmatched comfort, and rich cultural significance, the Air Force has transcended time and style to become a true legend in the sneaker culture. The Origins of the Nike Air Force The Nike Air Force was first introduced in 1982 as a basketball shoe, designed by Bruce Kilgore, a renowned Nike designer. The original design, known as the Air Force 1, was named after the U.S. presidential plane and featured a distinctive high-top silhouette with a thick, cushioned sole that incorporated Nike's groundbreaking Air cushioning technology. The Air cushioning technology was a revolutionary innovation that provided unparallele...
Read more